As part of its innovation and technology strategy helping its dealers and customers benefit from significant advancements in the fields of data analytics and drone technology, Caterpillar has announced a new marketing agreement with Redbird in its Europe, Africa and Middle East region.
Redbird, established in 2013, is a pioneer in the acquisition and analysis of aerial data collected by unmanned aerial vehicles (UAVs) or drones. Redbird’s ability to both collect drone data and provide analysis of that data using cloud-based, proprietary algorithms offers significant benefits for customers. Developing relationships with a broad variety of companies like Redbird will accelerate Cat’s ability to help its customers become more productive, make better business decisions and optimize their operations.
“Caterpillar is always searching for ways to collaborate outside our four walls to give our customers and dealers a competitive edge,” said George Taylor, vice president with responsibility for the marketing and digital division. “By joining with companies leading the way in the digital revolution, we have a chance to positively impact our customers’ and dealers’ businesses.”
“This agreement will help create value for our customers,” said John Carpenter, construction technology and solutions manager. “UAV data collection and Redbird’s image analytics capability will provide customers with a variety of solutions for their operations, such as material inventory management, haul road optimization and project progress to name a few.”
“Drones are entering a new phase, with data analytics as the heart of this evolution,” said Emmanuel de Maistre, CEO and cofounder of Redbird. “Our solutions have been developed with leading construction companies and quarry operators for the past two years, helping them extract the real value out of drone data. We are honored by this collaboration with Caterpillar, which will bring tangible benefits to construction sites, mines and quarries, helping customers work faster and safer.”
In the coming months, Caterpillar will continue to collaborate with Redbird and its dealer network to create awareness, educate, and introduce customers to the benefits of advanced technologies and innovation.
January 8, 2016
